Upcoming Samsung TVs to Support HDR10+ Adaptive Feature

Samsung Electronics highlighted that the HDR content is “typically optimal in a darkened environment.” However, with the user’s “viewing environment” varying due to multiple reasons like time of the day and room lighting, Samsung said that the HDR10+ Adaptive feature adapts to “any environment at home.” “We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world,” Younghun Choi, executive vice president of visual display business at Samsung Electronics, said in the release.

More HDR10+ Content Set to Made Available on Samsung TVs

“More contents are becoming available in HDR10+ with Universal Pictures Home Entertainment (UPHE) and Samsung extending its technology partnership to include even more HDR10+ catalogues and new titles for distribution on OTT services around the world,” Samsung Electronics said in the release. It has to be noted that the company in August, 2020, highlighted that the HDR10+ service was available on Samsung Smart TV in 117 countries across the globe including North America and Europe. In August, Samsung Electronics said that it was “further expanding” its HDR10+ ecosystem with the addition of Google Play Movies.

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